Turquoise Eyes started off the groundbreaking new genre developed by FIRMSconsulting that combines compelling narrative while teaching problem solving and critical thinking skills. Set after a bank begins implementing a new retail banking strategy, we follow Teresa García Ramírez de Arroyo, a director general in the Mexican government, who has received some disturbing news.

A whistleblower has emailed Teresa with troubling news about a mistake in the loan default calculations and reserve ratios. The numbers do not add up.

The book loosely uses the logic and financial analyses in A Typical McKinsey Engagement, >270 videos.

The book was written to draw in a larger group of readers who may not realize they have an interest, skill and gift in business strategy, largely because most business is taught using boring case studies or bland textbooks.

The sequel to Turquoise Eyes.

In Mavis’s dystopian world, starvation, sacrifice and poverty haunt a country trying to recover from The Great Patriotic War. Protected by a peacekeeping force, the nation struggles to coax profits out of a sprawling industrial complex to pay wartime reparations. In this world, the future of every citizen is decided on their sixteenth birthday during a single exam, The Selection. They either join Defense, Productivity or Leadership.

Mavis is assigned to a chemical plant to solve a productivity paradox and struggles with her colleagues as they race to meet the reparations deadline. Thrown into her new role, with little support, Mavis assembles a team and tries to understand why productivity is dropping. Mavis must figure out who her friends are, and how does Truman, a soldier who seems interested in her, fit into her life. Yet Mavis is burdened by having to leave her ill little sister behind. As Mavis investigates the problem, she discovers a conspiracy that threatens the nation just as unexplained sightings spike in the surrounding forest.

Readers can view the templates in consulting studies and understand how they are used. All the foundational strategy and business analyses tools are taught along with the soft skills and practical tools to solve any business problem. This is the only book of its kind walking the reader step-by-step through a complete consulting study.

This book follows an engagement team as they assist a large company in diagnosing and fixing deep and persistent organizational issues over an 8-week assignment. Readers will learn how they successfully navigate a challenging client environment, frame the problem and limit the scope, develop hypotheses, build the analyses and provide the final recommendations.

We have placed the explanation of management consulting techniques within a lively and engaging storyline, which allows the reader to truly understand the challenges faced on consulting engagements, connect with the characters, and understand both how and why they debated elements of the study.

What if you had one tool that you could carry into meetings and write inside that guided you step-by-step to understand the problem, develop a structure, develop hypotheses, design the tests for the hypotheses, track your daily and weekly tasks, plan the message for your team and manager, manage the project, guide you through critical update meetings, calculate the benefits case to convince your colleagues and start the pilot implementation of your recommendations?

Now you do. The Strategy Journal is the field guide to our popular book Succeeding as a Management Consultant.

Follow a partner on an 8-week engagement as he leads a team to develop a unique insight for the client. This book attempts to give you a blow-by-blow and day-by-day account of developing an insight in a complex study. To see the messy steps involved. It was written in real time. The notes were written hours before an event happened or hours afterward, usually on the same day.

If you want to be a strategy consultant and be able to produce the analyses in this book, solve complex problems, and influence senior executives, we believe you need to know how messy it usually is.

There is rarely an objectively correct answer that stands out from all the options available to a client. A very good strategy often looks exactly like a very bad strategy. The results from a set of correctly structured analyses often tell us little by themselves. A new strategy for a client is about creating a new reality for a sector. We often don’t know how competitors, suppliers, and customers will react. We have to predict those reactions when we offer a recommendation.

Every now and then someone comes along whose treatment of the subject of management is both entertaining and insightful. That’s what Bill Matassoni has accomplished in his memoir, which covers his forty-year career selling what he calls “ephemeral things.” Bill, a former McKinsey and BCG partner, distills his life, loves, and lessons in this unique story of the evolution of the modern marketer.

He presents an entirely new way to think about unlocking value in market-spaces, not places. He recounts his adventures—and they are adventures—working for The United Way of America, McKinsey, BCG, Ashoka, and other organizations. In all of them, ideas were the product, and emotion was as important as reason. We learn about how Victoria’s Secret “democratized” luxury, why beer might become a nutritional product, how BCG tried to compete with McKinsey, and the growing impact of social entrepreneurs.

Marketing Saves the World teaches us how to find new dimensions of value that make the world better by enabling multiple stakeholders to win. It is about capitalism with a capital C. Says Bill, “Forget about sharing the pie. Make it bigger.