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The Published Author Program

How can you start using the title published author in the next few months, even if you don’t want to write an entire book

You probably already know the benefits of getting a book published:

  • Build a stronger personal brand immediately.

  • Open the door to new opportunities.

  • Add to your signature, your bio, your articles and proposals.
  • A permanent marketing tool – most people do not throw books away, and they are always working on your behalf.

  • Pre-frame yourself to clients before they even speak to you. Your book shows your expertise.

  • Multiple authors are marketing you, every time they talk about your book.

  • Use it in your content marketing plan to get leads.

  • Instant authority boost.

  • A book is your most powerful business card.

  • Most people will never write the first book, you will have one to share in the next few months.

Imagine your client interactions if potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients could find you and reach out to you?

It would be a different life as a recognized expert.

Becoming a published author or adding another book to your library of published books can be a powerful credibility boost and can help you build your professional and personal brand.

I could do it. Our clients could do it (refer to one of our previous books we co-wrote with some of our amazing clients, Nine Leaders in Action, which went on to becoming #1 best seller in multiple highly competitive business categories). So can you.

But when?…

If you are concerned that you do not know enough, don’t have a good enough profile, all of this may seem impossible to achieve …

… I understand.

Publishing an entire book on your own is very hard…

No matter if it is a co-authored book or a full book, not only you have to figure out how to structure and write a good book but you also need to be able to edit and proofread it, develop a design for your book, and one that looks good, layout the book for various formats like paperback and kindle, figure out how and where to launch it, market it, get reviews, etc… It is too much for most people and, in our opinion, a waste of time to learn and figure out if you are not planning to run a publishing business.

So crowd sourcing the effort and participating in writing just a chapter or a full book with a publisher who can help you write your chapter, ensure overall quality of the book, and launch to get it to bestseller status may be the opportunity you were waiting for.

To be in The Published Author Program you don’t have to be a professional writer, you don’t have to be a publishing or marketing expert. And you don’t even have to write the whole book.

The Published Author Program

Price: 8 payments of $895 or discounted price if paid in full. Apply NOW

Co-authoring a book with Bill Matassoni

Bill Matassoni is a known quantity. Senior people seek out his counsel and ideas. They will seek out this book to read his thinking, and they will review the other chapters. Your thinking is going to literally be in the hands of powerful and influential leaders when you publish your chapter alongside Bill. If they leave the book on their desks or share it with colleagues, they will be sharing your work, which will be published alongside Bill‘s. Where else can you get that kind of senior exposure in such a convenient way?

This is most likely a one-time opportunity. We are excited to make it possible for you. You will forever be a co-author alongside one of McKinsey’s and BCG’s most well-known partners, along with other outstanding leaders. It is a time-limited opportunity that may not be available again.

Do you want a former McKinsey and BCG senior partner, former worldwide head of marketing for McKinsey, and close friend of Marvin Bower, a person who played a key role in making McKinsey successful, to be a co-author of a book with you?

Bill graciously agreed to contribute a chapter to our upcoming co-authored project. Can you imagine the network of influential people who will want to read Bill‘s chapter, and will therefore see your work? Without this opportunity, can you imagine what it would take to gain that access? That is priceless access. You will forever be associated with one of the most influential strategy thinkers in the world.

Read Marketing Saves the World (Bill’s memoir we published) or watch The Bill Matassoni Show (accessible to Insiders and Legacy members) to learn from Bill and understand better what an honour it is to be a co-author in a book with Bill Matassoni.

More About the Published Author Program

We wanted to make publishing proper chapters (thought leadership pieces) accessible to our clients. This is a co-authored book series we put out with our closest and most successful clients. One book per year. This book is particularly special because you have an opportunity to co-author a chapter with Bill Matassoni (former McKinsey world-wide marketing leader and former McKinsey and BCG senior partner).

  • This book has very limited spots because each chapter is like a mini book itself. Can be 15, 20, even 30 pages. It is hefty on purpose because it is a thought leadership piece, not just a way to get a published author and bestselling author status or an extra book added to your author page on Amazon.
  • You also will get a professionally designed and laid out pdf version of your chapter, which you can use to grow your email list, build relationships with your clients, etc.
  • Due to our loyal readership base and partnerships we have, we also guarantee that the book will reach #1 bestseller status in at least 1 category on Amazon. This makes our clients bestselling authors, a title no one can EVER take away from you. Prior books reached number 1 bestselling status in multiple highly competitive business categories.
  • You will get access to a Masterclass on how to promote your book and how to use it as an asset to build your career/business.
  • You will be publishing a book with impressive, highly accomplished co-authors. If you join our current co-authored project as part of The Published Author Program, you will be joining a group of impressive co-authors. Current Bill Matassoni book for which we are enrolling includes a former executive director at Morgan Stanley, and a former McKinsey and BCG senior partner, to name a few.
  • The book will become a part of a series with all other leadership books we co-authored with our clients. This means every time someone promotes Nine Leaders in Action, our previous co-authored book in this series that went on to become the #1 bestseller in multiple business categories, or How Leaders Get Things Done (another co-authored book with our clients that went to number 1 bestseller in multiple business categories simultaneously) your book will also show up on Amazon because it is a part of a series (unless Amazon will change their rules on series which is very unlikely). And every time a future book in this series will be promoted, your book will show up on Amazon.
  • If your chapter is a good fit, we will invite you as a guest on one of our 2 podcast channels ranked in the top 5-10 for careers in many countries.
  • Your book will be promoted by FIRMSconsulting and StrategyTraining.com on an ongoing basis, using our standard promotional model. In other words, it will be promoted the same we promote all our books.
  • This upcoming book is designed to focus on leadership. The leadership topic allows writing about anything related to your professional career/business that you want to cover in your chapter. Anything you accomplished or any expertise you have can be highlighted from the perspective of leadership lessons.

Wordsmithing (ghost-writing) service and strategy calls are available as optional add-ons. You can enroll here:

Here are the steps.

Step 1: Apply here.

Step 2: Cover the participation fee either by:

– secure a discount by covering participation in full here

– OR in 8 payments of $895 over 8 months here

Step 3: Add add-ons as needed.

I highly recommend add-ons (if it is within your budget for this project), if you would like our help in putting together your chapter. You can add OPTIONAL but highly recommended add-ons:

  • Wordsmithing: want us to help you write a great chapter? Use wordsmithing: 8 payments of $395 or get a discount by paying in full. You can use it in 2 ways. Option 1: 1-hour call with me based on which we write ~20-30 pages for you based on an input from you, trying to preserve your voice. This saves you a lot of time. We will then provide the first draft of your chapter for you, which you can tweak and adjust as you wish. This can ensure your chapter captures what you want to share, but you don’t have to do all the work writing it out. Option 2: You and I have 1 hour call to figure out what to include in your chapter. You write your chapter and I will personally help you adjust it based on what I would have done in your situation if I was writing it. With this option, the wordsmithing add-on covers my time of doing the call and personally helping you on your chapter.
  • Strategy call with Kris to help you decide what to include in your chapter, given your objectives for your chapter (1 hour).

With wordsmithing, we also highly recommend a strategy call because otherwise, it may be insufficient input for a writer to work with and insufficiently structured/thought through. The strategy call helps you make the most of your chapter given your objectives. Many co-writers for these books are using add-ons. Or you can just pick a strategy call add-on and then write the chapter without the help of a writer/2nd hour of planning with me.

As we mentioned, the upcoming book is designed to focus on leadership. Leadership allows writing about anything related to your professional career/business. Anything you accomplished and any expertise you have can be highlighted from the perspective of leadership lessons.

All participants are naturally incentivized to get support for the book through their network at launch, and thereafter, since the more successful the book, the better for them. So you can benefit from this. And we, of course, will do our usual marketing activities to help make the book successful, the same way we treat all our books.

Also, keep in mind that the chapter length is meaningful. They are about 15-30 pages, about 280 words per page, per co-author. So you will have enough space to capture what you want to capture. You can also include exhibits which we will professionally design for you.

The book is scheduled for release in 2024 so you will have enough time to complete your chapter and you can ensure you have a guaranteed win in 2024. You can still secure a seat to raise your credibility and reach a global audience.

Our publishing experience 

Over the last few years, as we published over 20 books and have seen it become an effective way to help many people around the world that otherwise would never come across our resources, as well as seeing it becoming a powerful marketing tool for our company, we have received requests from some of our most beloved customers and clients asking if we could offer a service to help them become published authors too. We since that time removed many of our books off Amazon as we now have our own reading library where clients can access our books, but we wanted our clients to have an opportunity to become not only published authors, not only bestselling authors, but authors of a book they are proud of that can be an asset for them for the rest of their lives.

So The Published Author Program, like many things we do, was requested by FC Insiders and our coaching clients.

bestsellers published author

We are the number one publisher in the strategy and consulting space. In the screenshot below #1 and #2 best sellers are our books.

Examples of some of our #1 best sellers:

  • The Strategy Journal” – #1 Amazon bestseller for many months. We now moved The Strategy Journal to our own reading library, The Strategy Control Room (within the Advanced Level of membership).
  • Succeeding as a Management Consultant is another #1 Amazon bestseller, so you’re in great company when you collaborate with us. We now moved The Strategy Journal to our own reading library, The Strategy Control Room (within the Advanced Level of membership).

In the screenshot below you can see two of our books being best sellers simultaneously, which is a very rare accomplishment for any publisher.

experts published author program

Each of our co-authored projects (Nine Leaders in Action and How Leaders Get Things Done) also became #1 bestseller in multiple categories on Amazon.

What becoming a best-selling author did for FIRMSconsulting

Publishing 20+ books and getting a number of bestsellers under our belt was a turning point for FIRMSconsulting to help us reach people we would never otherwise reach. Like when the COO of one of the most admired companies in the world wrote to me, after ordering our books. More on that below…

Becoming published has opened up access to opportunities we would never have had, like a shout-out I saw and shared on my LinkedIn from a senior manager at a major consulting firm about one of our bestselling books.

Or messages I regularly receive from professors all over the world mentioning they are using our books as part of their curriculum, like the one below. Succeeding as a Management Consultant is specifically a book used by professors worldwide as prescribed reading, a practice that started at Purdue University and since that time, expanded across the world. Think of the impact we are having. Think of how many people are learning about us, benefiting from our work, and will one day become clients. With little effort from our side.
I received this message from the Chief Operating Officer of one of the most admired, largest, and most influential companies in the world. This is the company many of you are looking up to THE MOST, or for others, it is on your top list of influential companies to watch. I personally am in awe of this company. So imagine receiving this note from their Chief Operating Officer.
If you are a consultant or someone who…

  • …wants to become an executive,
  • …or someone who is already an executive but wants to move into an executive role in a more influential organization,
  • …or someone who is a business owner serving the B2B market,

what can a connection at such a level do for YOU?

And remember that I am NOT reaching out to these incredibly successful and influential people. I never met any of them. I would have probably never had an opportunity to add ANY value, whatsoever, to their lives… if it wasn’t for them finding our books.

So WHEN are you going to start building YOUR brand through writing?

Some Day?

For most people Some Day NEVER comes…

What can you do this year to take solid steps to build YOUR brand?

It has a guaranteed result, something very few people can promise and even FEWER can actually deliver.

If you still doubt yourself and your ability to be a bestselling author, remember:

  • If you have no idea how to position yourself, you can work with me via strategy calls and wordsmithing add-ons to help you think things through and pull the best stories and experiences, as well as structure your writing. I published more than 20 books. I am currently working on an additional 15 books for the Strategy Control Room. I published multiple bestsellers. I am a USA Today, Wall Street Journal, and Amazon bestselling writer. Leaders around the world use my books to become better leaders and get more impressive results. And you can have my personal help to become a bestselling business writer and thought leader. If you have ever done coaching with us, you know we deeply care about our clients, and you can become one of them.
  • If you don’t have time, with an optional wordsmithing service add-on we can interview you and write the first draft for you, which you can then make your own. (This can be done for each level as an optional add-on at an extra cost). And there is nothing wrong with having someone take an interview with you where you and I pull out key information, and write the first draft for you. Executives have people who do first drafts for them. That is how they are able to have such high level of responsibility.
  • If you want to publish a full book, we now offer that option for our closest clients (email [email protected]). It’s a lot of work and a long-term commitment. It’s a partnership in a way, so we have to know you and trust you to do this together.
  • Once you get your Amazon author profile and add one book to it, don’t stop there. Having multiple books on your author page makes you look like a more serious writer and authority.

So in summary:

  1. You become a published author, a title no-one can ever take away from you. You become a best-selling author, a title no-one can ever take away from you.
  2. This title significantly elevates your professional profile and opens many doors. And given our loyal reader base around the world, with over 20 books under our belt, your book will become #1 best seller in a respected business category. As per above, the previous co-authored books as part of The Published Author Program (Nine Leaders in Action and How Leaders Get Things Done) went on to become #1 best seller in multiple highly competitive business categories, e.g. strategic management and business management.
  3. You get a chapter in our multi-author book. Your book will get extra visibility by being exposed to our readership base around the world. There’s no royalty for co-authors. It’s not about getting rich through selling books. And we price co-authored books nearly at cost. It’s about building your BRAND! If you take part in The Published Author Program, then you will have a full book at the end of the program that will go to #1 bestseller on Amazon in at least 1 category.
  4. You can republish or repurpose your chapter (or book if you are selection full book option) in any format.
  5. You write. We take over all the remaining work.
  6. If you don’t want to write or don’t have time to write, select add-ons and we will do the heavy-lifting of planning, structuring and writing your chapter for you, based on an interview with you. This is a big time saving and chapters can be as long as 15, 20 and 30 pages and can include exhibits that we will professionally design for you. So if you have valuable experiences and knowledge to share but don’t have the time or don’t want to write, for any reason, get the FC team to provide wordsmithing service (extra cost). Wordsmithing service involves capturing your knowledge and experience and then our team does the required wordsmithing to structure it into a cohesive chapter.
  7. You don’t know what to write about? Apply for an optional service (at extra cost) to get myself to do a strategy call with you to help you pull the right knowledge and experiences to share from your head so you can position yourself in the best way in your chapter.
  8. We take care of book cover design, typesetting, interior layout, distribution etc.
  9. You get to include a bio (up to 300 words) for your chapter with information about your firm or yourself, including your contact email address and a website link if you choose to do so (recommended to help you build your professional brand).
  10. We will publish it internationally on Amazon.
  11. We will design posters for the book launch for you to use on social media.
  12. The book will be released to the entire FC community.
  13. Where there is a good fit, selected co-authors maybe invited to be interviewed for one of our podcast channels, ranked top 2-10 for careers in multiple countries. Have a chance to appear on a podcast along with business legends like Ram Charan, Bill Matassoni and Kevin P. Coyne.
  14. Bonus: A masterclass on how to use your book to grow your business.

How long can my chapter be?

We are aiming for 20-30 average book pages (280 words per page) per author. If your topic requires more pages please email [email protected] and we will try to do our best to accommodate you. Generally, 30 pages is more than enough to include what you want to include, including exhibits which we will professionally design for you.

How long will it take for the book to get published?

We are aiming for 8-12 months release date for each group of authors. Our focus is on working with each author to help them put together a great chapter. We don’t rush our authors just to get something out since we want the book to become an asset for each client for the rest of their life.

What if I can’t write or don’t have the time to write?

We offer guidelines to help you with the outline.

So, no need to worry!! We also offer optional wordsmithing service at extra cost (we interview you to capture your knowledge and experience and we then do the required wordsmithing to prepare the first draft of your chapter, trying to include all the knowledge and experience you wanted to share with the audience, while preserving your voice. You thereafter can make required edits to make the writing your own).

If you want to write your chapter yourself but need help in deciding which knowledge/experiences to share, you can apply for an optional service at extra cost, a strategy session with me (an author of multiple #1 bestselling books), to help you pull the right knowledge and experiences and select what to focus on in your chapter, while following outline guidelines.

We highly recommend wordsmithing service as well as a strategy session. It makes a big difference for most authors.

I don’t think I’m that successful.

You are more successful than you realize. If you have insights and stories that can help others, you can build your professional brand by becoming a published author. Your experiences and insights are useful to many people around the world. You don’t have to be a former CEO of a major company, a former McKinsey/BCG senior partner, have an MBA or Ph.D. or be a millionaire entrepreneur. You just need to want to inspire and help others by sharing your knowledge and experiences.

In our experience, clients who worry about being too young some day wake up and realize they are too old. Don’t let this limiting belief of being too young and not having enough experience stop you from realizing your full potential.

I’m not ready yet.

You’ll never be ready! Successful people jump at opportunities and then grow and improve along the way. Don’t let perfectionism hold you back. Don’t miss out on rare opportunities. Learn along the way. We also may never do another intake for this program so the time to take action is now.

In just a few months:

  • You can become a co-author of the book on FIRMSconsulting’s author Amazon page. We have a large loyal reader base around the world and YOU can benefit from it.
  • You can differentiate yourself from your competitors and colleagues … big time.
  • You can build your professional brand: your authority, visibility, credibility, and earnings.
  • You will get to share your message/story with the world.
  • You can see new opportunities and doors open up for your business.

Build your personal brand

  • Gain authority and solidify your position as an expert in your space.
  • Can help you charge premium fees.
  • Share your expertise with potential clients and partners.
  • Gain visibility, greater credibility, and respect with current and prospective clients. Use your book as your ultimate business card. There are few things that increase your authority in the eyes of your customers, employees, prospects or superiors as much as being a published author.
  • Build your legacy. Help people who can avoid the mistakes you made. Share with your kids, your family what you did when you were not at home.
  • Elevate yourself to the next level by participating in an international project.
  • You create an entrance point for people you would otherwise never come across to get to know about you, your expertise, your products and offerings. Let the book open new doors and possibilities for you like bigger clients, speaking and consulting opportunities, and powerful network connections.
  • Get additional visibility by participating in a multi-author book with other accomplished FIRMSconsulting clients around the world, with multiple co-authors promoting your book.
  • You create a permanent marketing asset for your portfolio. A marketing asset that many of your competitors do not have
  • We and your co-authors will be marketing you forever after the book is published. And we will do it for free! Every time one of your co-authors sends someone to get the book, they will also be getting your chapter and information as part of the book.
  • By being a co-author on the book it shows you add value, you are an authority on the subject of the book.
  • All you need to focus on is on writing a great chapter or work with us closely to help you write a full book. We will do all the other work.
  • If you don’t have the time to write the chapter, or don’t feel you are a good writer, opt-in for add-ons and we will do a large portion of the work, including writing (wordsmithing add-on), for you.

It’s not about getting wealthy through selling books. As you know these days many people pay to get someone to get their free book. It’s about building your professional BRAND! It’s about solidifying your position as an expert in your space, so you can set yourself up for earning higher fees, getting opportunities you never had before and making a bigger impact.

The ROI potential 

What is the value of having a powerful “business card” that actually works for you?
What is the value of high-paying clients reaching out to you?
What is the value of being positioned as an expert within your organization?
What is the value of enhancing your firm’s reputation and brand?
What is the value of growing your business?
What is the value of skyrocketing your standing in the eyes of your current and future clients?
What is the value of your superiors starting to see you as “the guy” or “the lady” they need for the most important projects?

Don’t focus just on cost.
Think like a business person. It is about Return on Investment.

Why this works so well for you

Co-authoring a book with us will change your status and exposure

You will become a published business author. The previous participants of this program are all #1 best-selling authors.

Global Distribution

Our book will be distributed globally through all the publishing channels we use to distribute our best-selling books.

A Lead Generation

You determine how readers should reach you and you may even provide a lead magnet and link to it on your site to build your email list or your contact details if you are looking for consulting clients.

Permanent Marketing Tool

We call it perpetual marketing. This book will forever work on your behalf to build authority and leads for your career and business.

Power of Your Co-Authors

Witness the power of multiple co-authors promoting this book, and in turn you, reaping the benefits.

Increased Exposure

All the authors promote, and create exposure. But also, every single new lead for one of your co-authors, outside of the book, becomes a potential lead for you because of your association via this book.

Final thoughts

If we can’t accept your application we will promptly refund your payment within 3 business days.

Any questions? Email [email protected].

We’d love to potentially work with you.

Naturally, we have LIMITED SPOTS AVAILABLE for next multi-author project. If you are ready to apply follow the steps above.

Access related course: Transform Your Professional Brand Through the Author Program

Access related workshop (I no longer offer calls for this opportunity. This was done when we launched the project to see what clients would like to see in this program. But if you will have any questions, please email [email protected]).

Want to learn more about how FIRMSconsulting
can help your organization?

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