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Bonus Material

10-Day McKinsey Implementation Group Challenge

We accepted a challenge to see if we could get Pete through the McKinsey screening process – with just 10 days of preparation. We succeeded. Pete had had no prior case interview experience before contacting us. He holds an industrial engineering degree with a minor in business administration and had worked for one of Canada’s largest retail company’s before moving to the rail sector where he led continuous improvement programs with front line staff. Pete is a Lean Six-Sigma Black his training sessions are focus on operations and implementation cases.

Click on any link below to begin.

Kevin P. Coyne Mentors an Experienced Hire

Edward holds advanced degrees in the sciences and has worked for the federal government his entire career. In his thirties, he is planning to enter management consulting. Kevin’s mentoring call with Edward and Edwards feedback on his BCG interview experiences are discussed in this series of recordings. To protect his identity we alter his background and details in the call.

Kevin P. Coyne Mentors an Undergraduate

Stanley is one of Firmsconsulting’s most gifted clients. He is an undergraduate from Australia who entered investment banking, and declined positions in smaller consulting firms. Stanley’s mentoring calls with Kevin, and his feedback on the entire interview process with BCG and Bain are discussed in this series of recordings. To protect his identity we alter his background and details in the call.

4-Day Bain & 28-Day McKinsey Moscow Challenge

Alexei is an experienced professional from Ukraine. He has a background in financial services and investment banking with a degree in business. He was interviewing in just 4 days for Bain and needed help rounding out his interview preparation.




Alice's BCG cover letter, Editors Choice

Michael did not require a McKinsey cover letter since he applied via the Insight Program.


Kevin P Coyne

Kevin P. Coyne was a director and co-leader of both McKinsey’s Worldwide Strategy Practice and CEO Transitions Practice. At the time, he was the youngest associate at the firm and one of the youngest Principals appointed. He was the only person ever admitted directly into the Harvard Business School from his junior year of college, Rice University, which he attended by special permission before graduating from high school. Kevin has co-written 6 Harvard Business Review articles, 12 McKinsey Quarterly articles, 2 bestselling business books and articles across influential business publications. He spent time in the Federal Government as an Executive Assistant and sole policy advisor to the Deputy Secretary of the United States Treasury in the Reagan Administration.


Alice Qinhua Zhou is a 26 year-old candidate from Yale University. She attended Fudan University where she graduated 1st in her class. Alice has a strong track record of leadership at Yale, having served as President of the consulting club and editor-in-chief of a peer-reviewed journal. Alice has no full-time work experience. Coming off a McKinsey internship decline and unsuccessful Bain internship, Alice is interested in both McKinsey and BCG for a full-time associate position in NYC.


Michael E. Klein is a 30 year-old candidate from McGill and Brown University. Michael has a very strong analytic profile balanced by an equally artistic side: he was a candidate for ‘Canada’s Got Talent’ where he sang Prince lyrics accompanied by a harpist. Michael has limited work experience as a business journalist. Going into his very first interviews, Michael will have to prove he can use his technical skills to seamlessly understand and solve business issues, while demonstrating his leadership acumen in the fit interviews.

Episode Guide

Episode 1: Partner Networking & Resume Feedback

The season begins with a networking meeting were a partner, Kevin in that role, provides extensive resume feedback. Kevin explains who at McKinsey reviews resumes, how they conduct the review and what is sought in the review. He thereafter highlights the strengths and weaknesses of the resume and offers suggestions for improvement.

Episode 2: McKinsey Closed-List Dinner

Alice & Michael take part in this formal closed-list dinner as they try to build a relationship with a partner. Dining etiquette, communication skills, body language and image management are all tested as Kevin probes their reasons for pursuing consulting, their life outside work and their ability to hold conversations with senior executives.

Episode 3: Group Case Interview – Disney “Hannah Montana” Case

Kevin leads this group case examining the strategy used by Disney to manage their entertainment acts. It is a difficult case, done in the inference-style commonly used by senior partners in the final round, which tests the candidates’ abilities to move beyond stock standard frameworks taught in books, blogs and forums. One candidate, Alice, demonstrates the difficulties in solving a case when one lacks local pop-culture context.

Episode 4: Alice’s PEI/FIT Interview

Kevin quickly zooms into Alice’s Bain internship experience to understand what she did and why it may not have converted to a full-time offer. Alice demonstrates great skill on the leadership questions by having crisp and concise reasons for the actions she took in her various roles. She is able to apply numerical reasoning to answers, which typically do not require them.

Episode 5: Michael’s PEI/FIT Interview

Kevin tries to get Michael to convert a very scientific resume into language that can demonstrate Michael’s understanding of business. With strong grades and a track record of success in this field, Kevin wants to make sure Michael can extract and explain those lessons, which the consulting interviewer wants to hear.

Episode 6: Alice’s Round 1 Case Interview – Paper Storage Case

This tough strategy case is based on a true story. It is done in the inference style and teaches Alice how to breakdown revenues and costs to understand if they have different drivers impacting them, and the profit impact of those drivers. The case solution is very different from the intuitive answer.

Episode 7: Michael’s Round 1 Case Interview – Walmart Case

Kevin continues his inference-based approach to delivering case interviews. This strategy case examines the basis of Wal-Mart’s competitiveness; beyond the typically cited bargaining power it brings to suppliers. Michael needs to have a strong grasp of basic income statement analyses and core strategy concepts.

Episode 8: Networking with Consultants Between Interviews

How do you behave if you spend an entire day interviewing and are invited by the consultants to lunch? This episode teaches subscribers how to handle this situation. Kevin provides more detailed feedback on the candidates’ performance and offers suggestions for improvement.

Episode 9: Alice’s Round 2 Case Interview – Bottling Case

The cost-volume-profit analyses case tests this core skill required by all MBA applicants. While Alice intuitively understands the solution, she struggles to communicate this to Kevin. This case is another example where using frameworks will fail to generate a sutiable answer in a final round partner-led interview.

Episode 10: Alice’s Round 2 Case Interview – Currency Case

Kevin designed this case from his work experience at the US Treasury. This inference-type case requires Alice to examine the evolution in the manufacturing side of a market and understand how new technologies will change the basis of the supply structure. It is a difficult case requiring Alice to have a firm grasp of the basics of strategy and barriers to market entry.

Episode 11: Michael’s Final Round Case Interview – Markets Case

In his final round case, Michael needs to prove he can both handle the strategy elements of a case and the numerical analyses. Kevin used the inference style to test Michael’s ability to understand how two players in a market will compete.

Episode 12: Alice’s Final Round Case Interview – Stem Cell Case

In Alice’s final round interview Kevin changes tactics by providing an extensive amount of information on a very technical subject. Alice needs to sift through the information by using an analyses structure. Alice struggles in this case because she fails to examine one important area.

Episode 13: Kevin Coyne’s Feedback & Advice for Subscribers

Kevin provides extensive feedback on each candidate. He discusses their strengths, weaknesses, things that stood out, things that concerned him and more. He thereafter draws lessons for subscribers and offers suggestions on both how and when they should prepare, and steps to manage the over-reliance on frameworks. Kevin concludes the show by explaining who he would hire between Alice and Michael, his reasons and what they should do before their interviews in 31 days.

Episode 14: Alice’s Detailed Preparation & Case Interview Strategy

In a detailed set of pre-interviews 2 days before the case sessions with Kevin P. Coyne, Alice discusses her background, motivations and unique path to the McKinsey / BCG interviews. She explains the impact of her family, role models and career mentors. Alice discusses how she used TCO 1 to prepare for TCO 2, her strategy for interviewing with Kevin and the unique challenges foreign students face in the US. She discusses her case interview strengths, weaknesses and the preparation done for each type of case.

Episode 15: Michael’s Detailed Preparation & Case Interview Strategy

Michaels discusses his early experiences, decision to attend McGill and the influence of this older brother. He talks about preparing for TCO 2 and the challenges of applying within the US, particularly California. Michael elaborates on the differences between McKinsey and BCG cases, preparing for McKinsey inference-style cases and his unique journey to the McKinsey / BCG interviews.

Episode 16: Analyzing Alice’s Case Interview Performance

In these detailed post-interviews, Alice is debriefed on each of the cases performed with Kevin. The interviews provide a clear understanding of why and how Alice chose to respond to the key areas of the case: Structuring her response, breaking down the issues, structuring her hypotheses, providing her recommendations, communication and much more.

Episode 17: Analyzing Michael’s Case Interview Performance

Michael is debriefed on the cases performed with Kevin. Michael and Alice had different weaknesses and Michael explains his views from the perspective of someone who wanted to improve his technical case skills. We capture the reasons Michael responded as he did, how he interpreted Kevin’s feedback and how he tried to adjust his case approach, in real-time, based on the guidance he was receiving from Kevin.


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