There are two reasons why you get paid what you get paid in the marketplace.
I know many of you will be interested in this topic.
Whether you are working for someone else, or you are working for yourself. How can you grow as a professional, how can you grow your business, and how can you get promoted, if you are NOT clear on the reason you are paid what you are paid?
So, here are the two reasons why we get paid in the marketplace:
The reason #1 we get paid in the marketplace: The value we bring to the people we serve.
If you deliver a lot of value to people, and you treat people well in the process, your clients will want to continue working with you.
We have a lot of clients who have been with us throughout the entire FIRMSconsulting journey. FIRMSconsulting has been around for over 12 years, and we have clients who have been with us for over 12 years. We have seen clients blossom from students with no work experience to consulting partners, top tech executives, and successful business owners.
If you deliver value and treat people well in the process,
people usually stay.
And if they leave, they often come back.
I invest more in my professional development than almost everyone, if not everyone, you have ever come across in your life.
In-person or on TV.
Michael thinks that my budget and the amount of effort and time I spend on professional development are downright crazy.
But I have to do it.
It is my mission in life to continuously become more and more of a person who can add tremendous value to my clients.
To help a lot of people, millions if not hundreds of millions of people. To reduce and eliminate professional suffering (and personal suffering). To help my clients, readers, and people in the FC audience live a more productive and fulfilling life.
Once I was on the phone with a client who was very successful but suicidal. He refuses or can’t get enough help from licensed mental care professionals. Yet this client trusts FC and, therefore, is on a coaching call. In a situation like that, it is my job to be as prepared as I can to say the right things and ask the right questions to pull them out.
It is my job to be as prepared as possible to help clients identify and fix the key things that are holding them stuck in their careers or business. Especially their lives.
It is my job to open clients’ eyes and give clients ways of thinking differently.
In summary, it is my job to help people realize their full potential, in a way that also allows them to live happy life.
And to do that, I need to be able to bring all the best that is available in the world to my clients. And all the best that we developed internally. And to also connect the dots from various disciplines and package it in an easy-to-use way for our clients.
And to do that, I have to be in continuous pursuit of mastery.
I constantly learn things that blow my mind. That changes the way I look at the world.
This is the reason why I am learning a significant amount of time, every single day.
There is a lot to understand, a lot to dig out, and a lot of dots to connect.
My goal is to be an advanced version of myself every time a client,
a colleague or even a family member speaks to me. Even if the last time they spoke to me was just a few hours ago.
So, I am investing a significant amount of money and time into learning. Because of that, I come across a lot of people who do coaching, training, and consulting. Experts from all over the world who are considered to be the best or one of the best at what they do.
But I am shocked at how disrespectful their customer support is and, most importantly, how little value you get as a client.
The value that people give once you pay them meaningful amounts of money for what they offer, sometimes over six figures for one program, is very disappointing.
99% of those programs have low-level coaches doing the coaching once the top person in the world sells you the program. So I end up coaching the coaches. They make notes the entire session they speak to me, and I can’t pull one distinction or useful point out.
In our coaching programs, you work with me and Michael. We don’t delegate client work to low-level coaches. We may have to bring in additional coaches as we expand. But the standards will have to be maintained. And that is not done in other programs I have seen.
The value you get in the marketplace, the treatment you get as a client, and the way they view you (some inferior little person that should be grateful they said hello) is often absolutely shocking.
And I can tell you that this is common.
This is the normal experience people have when they buy higher-end programs, masterminds, and consulting projects that cost five or six figures. We are talking about B2C here primarily. And, of course, the same situation is happening with B2B, and larger consulting engagements.
So, the good news for you is that:
If you are a person who brings a lot of value,
and treats clients with respect,
then that immediately sets you apart
from MOST people in the MARKETPLACE.
So if you genuinely, truly care about your clients and add to that the skills required to add a lot of value, with the right business model, I don’t see how almost anyone can even compete with you.
And within the FC community, we have an unusual number of very decent and capable humans. I am working with my team on the next co-authored book. And every chapter by co-authors I was reviewing this week showcased a very decent and remarkable leader. Which makes me so proud of our group. When the book comes out, don’t miss out on reading through those stories and the advice your fellow FC community members share.
Anyway, the great news is that the competition out there, on average, does not add a lot of value to clients.
Once someone goes through their sales funnel (and yes, consultants also have funnels clients go through, and we teach a unique funnel approach in The Consulting Rainmaker program) and experiences what it’s like to be their client, those clients often leave, and hopefully, they will keep on searching for someone who actually adds value.
And so, this is where you come in.
Exceptional professionals who actually add a lot of value are a rare breed. And a great competitive advantage in the long term.
The reason #2 you are valued in the marketplace: The marketplace rewards you for the person you become.
The second way you get rewarded in the marketplace is incredibly important.
It’s not just about the way you get rewarded in the marketplace, but an important part of your development as a human being.
You get rewarded for the person you become.
As you go through your learning journey, you will change.
Your identity will expand.
What you think is possible for you will expand. What you are capable of will expand. Your level of impact will expand.
And you will get rewarded for the person you become.
If you haven’t seen a video where I shared with you one question I recommend you ask yourself throughout the day to help you become that ultimate version of yourself, you can watch it here.
So, to summarize two ways you get rewarded in the marketplace. One is for the value you bring to your clients and customers. And number two is for the person you become.
So if you are worried that you don’t have value in the marketplace, don’t overcomplicate it for yourself.
There are only 2 reasons.
The 1st reason requires you to add value. And the 2nd reason requires you to be in pursuit of mastery in your chosen field.
And we have thousands of clients who use StrategyTraining.com Insider and Legacy memberships, as well as our books and coaching programs, to achieve both of those goals: being able to add value and having guidance and resources to continuously become an advanced version of themselves.
If you join as a Legacy member today, email us by 9 pm PST today, and we will arrange for you 2 weeks of free bonus access to SLIDES. SLIDES membership costs $2,988 per year and allows access to our knowledge management system with thousands of slides used for million-dollar consulting engagements and million-dollar winning proposals.
Scroll down to membership options and select Legacy or Insider.
P.S. If you join Legacy today or tomorrow morning, email [email protected] with the subject line “joined Legacy” so we can forward you dial-in details for Saturday, 1 pm PST Legacy members coaching call that is happening tomorrow.
P.S.S. If you are an Insider, go to Legacy content on StrategyTraining.com (it will be locked for you). The system will offer you an opportunity to upgrade, taking any paid days into account as credit towards Legacy membership. If you upgrade from Insider to Legacy, you can move back to Insider at a later date. But I doubt you would want to because of the ROI you can get from the individualized Legacy members coaching calls (the next one is tomorrow at 1 pm PST) and additional advanced programs.
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