Deep Specialization Creates Deep Value

Deep Specialization Creates Deep Value There is a great article in the Financial Times on deep specialization. It looks inside the font factory and the man who shapes the world's letters. A font factory is basically a studio that designs the style of the letters you see published in, well, everywhere. We don't take fonts very seriously. When you read any publication, you don't worry about the font. But a font creates a certain atmosphere that impacts you. The impact of fonts I went to Helsinki, Finland once, and I was astonished by how well designed that airport was, particularly the fonts in the airport. The font was very clean, and I was shocked by how well it was integrated with the airport. It was as if someone designed the font and then designed the airport around it. There was symmetry. After seeing that, I fell in love with that font and have decided to use that kind of thinking in everything we're doing. That's the impact of fonts. You can imagine what this man’s career discussion was like. Can you imagine how many people told him there's no future in designing fonts? No one even knew what a font lab was, or…