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Consulting Business Positioning: The Cost and Value of a Sterling Reputation

Consulting Business Positioning: The Cost and Value of a Sterling Reputation Hi everyone. In today's episode, I would like to talk about the cost and value of a sterling reputation for a consulting business or any other type of organization. This would apply to any industry, but it is a little more subtle than that. It is not an absolute statement. I will talk you through what I mean as I progress with this episode. I am going to cover this in this episode, and I will dig in further in a follow-up episode. So, whenever I talk to the leaders, founders, or owners of a consulting business, they tell me the same thing. Their consulting business has a poor reputation, which is the ultimate arbiter of the margins and fees they are getting in the market. Now, I will say something that is very important but is also very counterintuitive. The reputation of your consulting business is probably not the problem. I am going to unpack this a little bit in this episode, and I will unpack it further in a follow-up episode. When an owner or a leader of a consulting business says their reputation is a problem,…

Consulting Business Positioning: The Cost and Value of a Sterling Reputation Hi everyone. In today's episode, I would like to talk about the cost and value of a sterling reputation for a consulting business or any other type of organization. This would apply to any industry, but it is a little more subtle than that. It is not an absolute statement. I will talk you through what I mean as I progress with this episode. I am going to cover this in this episode, and I will dig in further in a follow-up episode. So, whenever I talk to the…

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