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Broadcaster management: new media strategy is needed

Broadcaster Management: New Media Strategy is Needed Summary: If you work for a state broadcaster your organization needs a new media strategy. The age of homogenous state broadcaster living off a guaranteed television license is not only over, but the license itself has stymied productivity, innovation, and creativity. A media strategy of locking in a market with legislation versus competitive products no longer works. Funding that media model with mandatory TV license fees is failing. When we think of a media strategy, we usually think of non-media companies trying their hand at media or traditional networks and cable companies adapting to a streaming mobile era. Worldwide, the largest segment of media companies is traditional state-owned broadcasters, SOEs, which collectively serve consumers across virtually every timezone. They also need a media strategy and face problems that are significantly different from those typically discussed. A new media strategy emerges The seventeenth was a day citizens of the Middle East will remember for a long time. At the start of one of the most watched television events of the year, one TV station redefined broadcast journalism and turned the tables on its peers. Within minutes of the first signs of trouble, the camera…

Broadcaster Management: New Media Strategy is Needed Summary: If you work for a state broadcaster your organization needs a new media strategy. The age of homogenous state broadcaster living off a guaranteed television license is not only over, but the license itself has stymied productivity, innovation, and creativity. A media strategy of locking in a market with legislation versus competitive products no longer works. Funding that media model with mandatory TV license fees is failing. When we think of a media strategy, we usually think of non-media companies trying their hand at media or traditional networks and cable companies adapting…

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