Amazon and Knowing That One Thing That Drives Your Strategy

Amazon and Knowing That One Thing That Drives Your Strategy The next big theme I want to talk about is a little bit close to me because I used to be a corporate strategy senior partner, is what I call Amazon and knowing that one thing that drives your strategy. As you know, Jeff Bezos is stepping down as CEO from Amazon and will take over as executive chairman. Of course, he's done a tremendous job in creating Amazon, the culture, and the way he’s catalyzed the change of digital e-commerce around the world. He’s done a phenomenal job, and I think he’ll do many other big things because he's still young, energetic and obviously he knows what he wants to achieve. But the lesson here is not about Jeff Bezos. I'm going to talk about a client I had many, many years ago. This company was an investment firm. I did one piece of work for the CEO, and we became very good friends, but I never worked with that CEO again—but not because I didn’t like her. I thought she was amazingly talented, and she went on to do many big things in the world. But I felt that…