Can a boutique firm compete against BCG, Bain and McKinsey on a major study and secure the privilege of serving the client without competing on price?
Well, we have decided to do just that and report it here.
In all of the real strategy studies we have been conducting, like LAB, we have been working on a sole-source approach. That means the client knows us and wants to work with us so we never compete against the other firms. We thought it would be interesting to take on the major firms and report the process right here, and if we are successful, present the full study as a training program.
Yet, we are going to make it a little more intriguing. Here are the twists.
I suppose the implied news is that we are entering China in a meaningful way this year with a team on the ground.
But it gets more interesting. The BCG senior partner leading the relationship with the potential client shares the following with me:
There is an additional twist.
We do however, have some benefits on our side.
Logic dictates we should not be very successful in this effort. We should actually fail quite handsomely. We probably have a 5% probability of success. I can live with those odds.
For a long time, subscribers have asked us how to write proposals to secure major studies like LAB. Well, we are going to show you by giving it our best effort here. If it fails, we still have much to report back. If it succeeds, well, then we have a major new study to publish.
You can read more about the proposed study here and subscribe for updates.
If you like this idea, please comment below. We would be keen to know your thoughts.