Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces an approach to ease the brainstorming. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.

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Comments

2 responses to Brainstorming Approach

  1. Thanks Ben.
    I will look at this.
    Michael

  2. Good evening Michael,
    I think this article regarding productivity very helpful though it did take me more times to work my way through it before I began to understand it.
    http://www-sekon.slu.se/~tolu/doc/Productivity%20Saari%202006.pdf
    I hope the members of the community find it helpful.

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