Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces an approach to ease the brainstorming. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.

Training by ex-McK, BCG et al. Partners

Receive free exclusive episodes to advanced strategy and case interview training programs, plus a chapter from Bill Matassoni's Memoir. This is the ONLY way to sample FC Insider material.

Where else can you learn from ex-partners?

Sign up to receive exclusive FC Insider episodes. Start now:

Privacy Policy


2 responses to Brainstorming Approach

  1. Thanks Ben.
    I will look at this.

  2. Good evening Michael,
    I think this article regarding productivity very helpful though it did take me more times to work my way through it before I began to understand it.
    I hope the members of the community find it helpful.

Leave a reply

You must be logged in to post a comment.