This podcast is in response to a reader who was surprised we could provide a hypothesized strategy storyboard of the recommendations after just 12 days in the study. It may surprise him even more that we did it after just 5 days – not 12 days, and that the client made big decisions before the analyses was done.

This is a major difference between the elite firms and other firms. It is also the core of the strategy approach. We do analyses for a reason while most firms have a check-list or framework of analyses that they do. This podcast explains how this one difference can make such a big impact on a study.

Remember, the entire strategy training program is about teaching this concept: the strategy approach to structure studies.

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