When thinking through a possible FIT / PEI or cover letter response, most candidates settle on the first idea that comes to mind. Future edits of this idea do not alter the idea, but merely rearrange the wording. That is a bad idea. We use the so-what rule when testing candidates. For their responses we constantly ask “so-what” until the candidate arrives at the core reason for their decision / answer. That core reason is what we want candidates to use.

Training by ex-McK, BCG et al. Partners

Receive free exclusive episodes to advanced strategy and case interview training programs, plus a chapter from Bill Matassoni's Memoir. This is the ONLY way to sample FC Insider material.

Where else can you learn from ex-partners?

Sign up to receive exclusive FC Insider episodes. Start now:

Privacy Policy


Leave a reply

You must be logged in to post a comment.