Every single BCG and McKinsey strategy study follows the same approach, including the financial analyses approach. That is true. The underlying logic applied to every problem is the same but the outcome is very different. This does not mean they are following a cookie-cutter approach or replicating findings.

Looking outside in, every single McKinsey strategy study looks different. Yet, they are not. A skilled strategy consultant can pull out the common elements of the study, which is repeated in every study. This video explains the underlying approach to every strategy and operations study, and the underlying approach to calculate the benefits case in every strategy and operations study.

Although it may be tough to see it, look for this underlying approach in the US Retail Banking Market Entry Study and the Technology Merger Corporate Strategy Study.

To see more, visit Module 1.

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