This podcast, and the corresponding article, explores how you can motivate yourself and others more effectively to take action and achieve career or life goals.
People belong in one of two groups. They are either primarily motivated by a fear of failure or predominantly motivated by the possibility of success.
Most people are not aware of their primary motivation driver. Yet, tapping the potential of these two motivation drivers can result in exceptional improvement in performance. The key is to figure out which motivational driver is right for you.
The author for example is motivated by a fear of failure.