Market Trends Analysis

Strategy Training Market Trends Analysis


Welcome to the 37th podcast on the Corporate Strategy & Transformation study and we remain in week 4.

Let’s be brutally honest. Most consultants simply go into Google and search for any reports / analyses to compile market trends or an industry analysis fact pack. In other words, they do not put much thought into it beyond ensuring they are not caught for plagiarism.

This is because many consultants think of the market trends or industry analysis as an output to deliver, which will never be used, and it does not matter what comprises the analysis. Done incorrectly, these reports only produce a “THUD!” factor.

This podcast, and related article, discusses how/why we built a bespoke market trends pack for the client addressing the issues important to them and them only. We used this market trends analysis to guide the executives on the issues we considered important to their strategy. This is one of the major reasons the study was so successful.

Click here to see the full study and here to see the merger study and market entry study.

If you enjoyed this conversation we will be so grateful if you jump over to iTunes and share a quick review. It helps more people find us. 

Also a huge thank you for making “Strategy Skills” one of the most popular podcasts in the world for careers. 

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