Analyzing customers, competitors and the market: 3 areas which must always be considered in cases, even when it is not clear why. In essence, all businesses exist to serve customers. A business cannot exist without customers and to understand demand you must understand customers. The ability to meet demand is impacted by competitors/substitutes and market barriers like legislation, inflation etc. Therefore, these three areas must be analyzed in cases where demand may be an issue.

Free Case Interview Material

Receive a free chapter of Bill Matassoni's Memoir and exclusive preview access to FC Insider case interview and strategy video /audio training programs. This is the ONLY way to sample Insider material.

Where else can you learn from ex-partners?

Sign up to receive preview FC Insider videos and podcasts. Start now:



Privacy Policy

Comments

Leave a reply

You must be logged in to post a comment.