This is the eight podcast for the power sector corporate strategy study we will soon release as part of our Executive Program.
Implementation of our recommendations will likely be very difficult and this is a critical concern. The company is under stress, constantly in the press and any changes must take place without disrupting daily operations. It is a recipe for a disaster.
We discuss a Marvin Bower anecdote about implementation and explain why most implementation literature about motivating employees to change their behaviour and accept the new strategy fails in the real world.
We also explain the 1960s John F. Kennedy strategy and positioning we plan to use to get the employees to understand, accept and rise to the challenge of fixing the problem despite pending salary, benefits and perk cuts.
This is a critical podcast because it teaches you what to do when motivating employees is simply not possible during a turnaround.