Financial analyses and financial modelling are not the same thing. And they are routinely confused.

This video introduces you to the key differences between both techniques which are explored in greater detail in the videos which follow. For example, financial analyses always precedes financial modelling. Always. Financial analyses is always done top-down and, if you are asking what is top-down, it basically means getting a rough idea of where the problem lies and it is therefore not validated, because it is a rough idea.

The financial modelling can rarely be useful if the financial analyses is done incorrectly. Finally, the video introduces the term business cases and explains the key difference of a business case from analyses and modelling. Great strategists excel at financial analyses since that part of the study draws on strong structuring skills to frame the problem.

To see more, visit Module 1.

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