You are unlikely to pass a McKinsey case interview unless you can brainstorm. Consulting interviewers are ALWAYS testing for poise, confidence, structure and logic in your response. Most candidates do this well everywhere – except when it comes to brainstorming. Learn how “not” to brainstorm. This podcast looks at one of the most common brainstorming problems. A problem so common, that many simply assume it is the way to brainstorm. Fixing this problem can improve your brainstorming skills by between 5% to 30% percent.

Psychologically, this mistake occurs due to the way candidates prepare for their case interviews. It is very surprising when 100% of applicants to our program and all readers we have ever spoken to, focus on case interviews but largely ignore estimation, communication and brainstorming. In fact, there is actually no good approach publicly available on how to brainstorm.

Given this lack of information on brainstorming, candidates naturally focus less and less on it. The first step is realizing brainstorming can be fixed with a few simple techniques and then the rest is easy. Make time to learn how to brainstorm.

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6 responses to Fatal brainstorming mistake made by all

  1. Howie,

    Thank you so much for this heartfelt message. We know Michael, in particular, takes great joy and care to produce so much truly insightful content. We will be sure to pass this message on to him.

  2. Hi Michael,
    It has been 2 years since I’ve been back listening to Firmsconsulting. I currently work for Guidehouse (old PwC) interviewing for McKinsey in the near future. I must say you have the best content and your podcasts drives me to think even deeper. No real question here, just wanted to let you know how much I appreciate your firm.


  3. You are most welcome Yahya!

  4. Thank you so much for this Michael! A clear and to-the-point podcast highlighting the critical difference between brainstorming for generating creative ideas vs brainstorming in a structured and logical manner to solve a case.

  5. You are most welcome Olumayowa.

  6. This has been so helpful. thank you

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