You are unlikely to pass a McKinsey case interview unless you can brainstorm. Consulting interviewers are ALWAYS testing for poise, confidence, structure and logic in your response. Most candidates do this well everywhere – except when it comes to brainstorming. Learn how “not” to brainstorm. This podcast looks at one of the most common brainstorming problems. A problem so common, that many simply assume it is the way to brainstorm. Fixing this problem can improve your brainstorming skills by between 5% to 30% percent.
Psychologically, this mistake occurs due to the way candidates prepare for their case interviews. It is very surprising when 100% of applicants to our program and all readers we have ever spoken to, focus on case interviews but largely ignore estimation, communication and brainstorming. In fact, there is actually no good approach publicly available on how to brainstorm.
Given this lack of information on brainstorming, candidates naturally focus less and less on it. The first step is realizing brainstorming can be fixed with a few simple techniques and then the rest is easy. Make time to learn how to brainstorm.