Brainstorming is very difficult and a crucial skill to have when solving cases, especially with McKinsey where the interviewer will constantly ask you to probe and brainstorm different areas of the case. This podcast examines the initial parts of the brainstorming structure. Since brainstorming happens in such a rapid-fire format and appears unstructured, the speed at which it is done creates the illusion it lacks structures. Yet, it does have structure, but is merely done very quickly in the candidate’s mind. This podcast will teach candidates how to generate a structure/definition that can be used to guide the development of options or paths in the brainstorm.

Free Case Interview Material

Receive a free chapter of Bill Matassoni's Memoir and exclusive preview access to FC Insider case interview and strategy video /audio training programs. This is the ONLY way to sample Insider material.

Where else can you learn from ex-partners?

Sign up to receive preview FC Insider videos and podcasts. Start now:

Privacy Policy


Leave a reply

You must be logged in to post a comment.