Welcome to the 38th podcast on the Corporate Strategy & Transformation study and we remain in week 4. As we teach in all the Executive Program studies, every study must begin with a top-down analyses. In fact, a rule of thumb is that a study without a top-down analysis phase is likely doing too much, lacks focus and possibly wasting time. This always turns out to be true.

In this podcast, and related article, we explain how benchmarking analysis, or what is also called benchmarking “best practices” or best practice analysis, should be used for the top-down analysis and why they are so difficult to manage on a real study.

Click here to see the full study and here to see the merger study and market entry study.

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benchmarking analysis

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Comments

4 responses to Benchmarking Analysis Issue

  1. Hi Florian,

    The worst thing we learn at university and in business is that one needs to be an expert to get things done. Every single organization of experts that was beaten by an upstart, was beaten by an upstart of amateurs.

    Every single one of them.

    Michael

  2. Thank you!

    This idea of benchmarking leading to mediocrity is something you touched upon a few times in a number of videos.

    I think it has a lot to do with how someone believes one should lead. And of course, we need to be creative to stay relevant at work.
    To top it all, creativity is a practice which is great in of itself. A bit like playing sports: we do it to stay in shape and to have fun.

    But I can understand the fear of having to push new ideas when you’re not an expert, and for the clients whose fears lead them to play it safe and make “the obvious choice”.

    Florian

  3. Hi Florian,

    You handled this very well. You used the client comment as an opportunity to understand the client’s true intent. That is exactly what you should be doing.

    Michael

  4. Hi Michael,
    Thank you for posting this podcast. The points you make are very important.
    A client recently presented me to his team saying I’d bring best practices. Once we were alone, I felt I had to correct him and said we’d only use best practices for understanding where our competitors see their strengths, to give a better sense of how my client is different and why it almost certainly needs to develop different strengths.
    That lead to one of the most fruitful conversations I’ve ever had with a client, about why he started his business, what he really wants to achieve with it vs what’s currently done by his company and competitors etc.

    Cheers,
    Florian

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