The Bright Glare Of Powerful People And Industry Giants Is A Double-Edged Sword. They Reward Results…

But Have Little Patience
For Anything Less

We just released a full new Insider program (a 3-part program)…

33-Page Workbook: This program also comes with a powerful 33-page downloadable workbook. You will see it as a downloadable document on the program page the way you can access workbooks for Innovators vs. Summarizers and Overcome the Fear of Failure. I highly recommend you download and print the workbook and use it as you work through the program. You will get even more value out of the program this way. Our workbooks also go deeper into certain areas covered in the program, so you will be missing out if you don’t go through them.

Now let me share more details about this new 3-part Insider program (the full program was just released for Insiders):

What would you do if you held the keys to a media asset so compelling that it caught the attention of the world’s most influential figures?

Imagine your creation, something with the quality of HBO and the reach of the biggest streaming giants, generating tens of millions of views and being celebrated on social media by the likes of Elon Musk.

Sounds like a dream, right?

But here’s the catch:

Each episode costs $100,000 to produce.

If you are a member of the Strategy Control Room (Advanced), you can access the Detailed Business Case Methodology here (709 SLIDES). If you would like to enroll as a SCRA member, you can learn more about it here. There are now 3 membership levels available as per multiple requests to create more membership options for our proprietary reading library.

The business is teetering on the edge of profitability, and the ever-present shadow of AI looms over the industry, threatening to drive the value of content-only businesses way down.

Add to this the uncertainty of whether these views were sparked by grassroots admiration or the fleeting endorsement of a few powerful voices.

The question our client asked cuts straight to the heart of the matter:

What are the non-obvious ways to turn these assets and relationships into a sustainable business?

The stakes are high:

1. Trust is Fragile
   Trust with notable public figures and collaborators hangs by a thread. Without contracts locking in support, even the most promising relationships can vanish overnight.
2. A Limited Financial Runway
   How long can you sustain $100,000 per episode without significant revenue? Every dollar spent raises the stakes higher, and the clock is ticking.
3. AI and the Content Apocalypse
   Can you ensure your creations remain valuable, or will they become just another casualty in a rapidly evolving digital landscape?
4. The Weight of Partnership
   Even with a trusted co-producer who has a proven track record in linear TV, differing goals and expectations could derail progress. Success in one medium doesn’t guarantee success in another.

Noteworthy Highlight

AN AI TRAINED WITH NON-PUBLIC DATA DEDICATED TO STRATEGY AND CONSULTING. We have built an AI platform that is trained on our advanced non-public, and carefully developed over the past 15 years, body of knowledge on strategy, analysis, and consulting. Enroll here.

The challenges are relentless:

• Are you willing to bet on a business model that hasn’t proven itself?
• How do you secure relationships built on trust when the promises aren’t written in ink?
• Can you handle the relentless scrutiny of powerful partners who expect results, not excuses?

The cost of failure?

It’s not just financial.

It’s reputational.

The bright glare of powerful people and industry giants
is a double-edged sword. They reward results
but have little patience for anything less.

Our client stands at a pivotal moment. Does he double down, risking it all to find the one non-obvious play that turns potential into profit? Or does he try to pivot, attempting to leverage trust, relationships, and proven ability to create value to seize a completely different kind of opportunity?

The answer lies in the choices he makes now.

The contracts he negotiates, the risks he takes, and the relationships he builds will determine whether this is a fleeting story of what might have been or the beginning of a successful media business that stands the test of time.

This is the kind of story you can’t help but follow. The stakes are personal, the risks are enormous, and the outcomes are uncertain.

And yet, if the client is willing to reflect deeply, adapt boldly, and act decisively, the rewards could be extraordinary.

Noteworthy Highlight

If you’re a leader striving to achieve transformative results, Michael (our most sought-after coach) and I invite you to apply to join our exclusive executive coaching program. You’ll work directly with us in an intimate, highly personalized setting, where we deep dive into your goals on every call. Spots are limited. To apply, email [email protected].

Here are some time stamps as you work through the program to help you not miss important points:

• What is often more important than an answer to your question? (01:00, Ep 1)
• Client’s question (02:00, Ep 1)
• Dissecting the question. This is an example that will allow you to read important information more thoughtfully and critically (03:37, Ep 1)
• Identifying hidden risks (05:58, Ep 1)
• Key questions to ask when dissecting information (07:00, Ep 1)
• The biggest red flag (10:30, Ep 1)
• The first rule of investing (11:52, Ep 1)
• Important things to consider when evaluating a partner’s experience/expertise (14:15, Ep 1)
• Revenue and profit considerations (16:00, Ep 1)
• Hidden costs (17:25, Ep 1)
• The future of content businesses (18:05, Ep 1)
• The starting point in interrogating this opportunity, analyzing it further, and looking for non-traditional ways to create value (00:15, Ep 2)
• What you should consider to help you determine how far you want to go with this (01:15, Ep 2)
• The sense of purpose will change (02:35, Ep 2)
• The starting point (03:10, Ep 2)
• What you need to understand about your business partner (04:00, Ep 2)
• Choosing a business model (05:16, Ep 2)
• Degrees of freedom (07:50, Ep 2)
• What sets us apart at FC that you can apply and should apply in your life and career (11:05, Ep 2)
• Not being inquisitive (00:30, Ep 3)
• What you need to know when working with powerful people (02:17, Ep 3)
• Angles you can take (02:38, Ep 3)
• What powerful people look for (03:25, Ep 3)
• Remuneration (04:30, Ep 3)
• An important thing to think about (04:55, Ep 3)
• The question to ask (05:45, Ep 3)
• Contracts (06:11, Ep 3)
• Important considerations related to relationships with powerful people (06:46, Ep 3)
• A bone melting glare (08:00, Ep 3)
• What happens when powerful people trust you (08:36, Ep 3)
• A way forward (09:10, Ep 3)
• How owners of the business evaluate you (10:10, Ep 3)
• Playing sports with powerful people story and the crucial lesson here (11:00, Ep 3)
• What creation of value depends on (14:00, Ep 3)
• It always comes back to this one thing (15:25, Ep 3)
• How to draw different insights from this program (16:00, Ep 3)

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If you’re an Insider member, this program is now available in your account on StrategyTraining.com.

Not a member yet? Enroll here: www.strategytraining.com (scroll to membership options and select Insider or Legacy level to immediately access this program).

Not ready to join as an Insider or Legacy member yet? But want to have 12 months access to this single program? Rent this individual program here. Use code NEW to get a special new release discount. Within 30 days of purchase, you can apply the amount spent on this individual program towards Insider annual membership, which will unlock the entire Insider library on StrategyTraining.com and Strategy Training apps (email [email protected] within 30 days of purchase of this single program if you want to take advantage of this opportunity).

We care about your success and are here to support you. Feel free to reach out with questions at [email protected].

Thank you for being a part of the StrategyTraining.com community.

Access New Program (Insider Members)