How the hypothesis testing process helps frame the study
This is probably one of the most beautiful slides we have because of how it captures the entire process. You may have heard the phrase, “Hypothesis help frame the study.” In other words, hypothesis testing process sets the pace for the study. For many people, they don't really know what that means. In fact, I will have to say that 80% of people who use the word hypothesis and use hypotheses in their work don't use it correctly and don't even understand how it fits into the overall study structure, how hypotheses guide the process. I'm even referring to management consultants working for major firms who are not that familiar with the process. Or even those who are familiar with the process but are not good at it. Not everyone at BCG, McKinsey, Deloitte, PwC, et al. is skilled at this process. A lot of people are going to be managed out and don't fully understand the process. How the hypothesis testing process sets the pace for the study We’ve been hammering home an approach to doing consulting studies, including strategy studies, in various programs on StrategyTraining.com, and this is another way of explaining the approach. It's important to understand this…