A project many others will find in·sur·mount·a·ble

It’s very valuable to have a book you can be proud to share with colleagues, prospective and current clients, and potential partners. The kind of book that immediately meaningfully increases your credibility. The kind of book that allows your reputation to precede you.

But to have a book like that, you need to:

• Have enough quality content for an entire book.
• Pitch your book to professional publishers and deal with a lot of rejection.
• Maybe decide to self-publish your book instead after seeing that none of the publishers are interested, and most likely, they are not going to promote it anyway, so you might as well publish it yourself.
• Write the whole book, draft after draft, potentially hiring a ghostwriter or writing coach to help or do it for you.
• Edit your book.
• Figure out the right dimensions, type of paper, margins, type of cover, etc. for your book.
• Develop a professional design for your book.
• Professionally lay out your book.
• Design a professional cover for your book.
• Get all administrative things set up, such as getting ISBNs, bar codes, etc.
• Create your book in all necessary formats.
• Review final files and fix all errors.
• Select distributors for your book.
• Register with distributors for your book.
• As needed, do back and forth with distributors with rounds of edits to your book before they accept your files for publishing.
• Develop a marketing plan for your book.
• Build a launch team for your book.
• Do a heavy outreach to find promotional opportunities for your book.
• Potentially run ads for the launch since you may not have a big enough audience to support the launch.
• Figure out how to get reviews for your book.
• Do a heavy marketing push with big budget in hope of getting to #1 bestseller all on your own.
• Be the only author in the book, so any negative review will be about your work.
• Be the only person who is asking for reviews for your book since you are the only author.
• Be the only person who will be promoting your book since you have no co-authors and no publisher to help you.
• Deal with publishing issues distributors may raise from time to time, which may take your book out of circulation.

The list goes on…

Most people don’t have the capacity (and budget) to take on a project like this.

So how can you end up with a book you can be proud to share with potential clients, current clients, colleagues, and network without having to invest so much time, money, effort, and life into the project?

Here is how:

1) You get us to become your publisher. But sort of a super publisher because when we take responsibility for the book, we don’t just publish it. We put a lot of thought into each stage of the publishing process and use proven formulas from launching our solo books that went to become #1 bestsellers. And we don’t stop there. We also take on marketing. And we market the book to #1 bestseller status in at least 1 category on Amazon. This is done so all co-authors can become bestselling authors, a title they can use for the rest of their lives.

2) You co-author a book with other successful leaders. So you don’t have to have enough content and time to write an entire book.

But there is more.

This project is very special because one of those very senior people you will be co-authoring a book with is Bill Matassoni.

What is Bill’s track record?

– McKinsey and BCG senior partner
– McKinsey’s partner for 18 years (promoted to partner just after 2 years)
– McKinsey’s worldwide head of marketing
– McKinsey’s worldwide head of McKinsey Quarterly
– A person behind people like Tom Peters and the success of books like In Search of Excellence
– Directly worked with iconic McKinsey managing partners (Marvin Bower, Ron Daniel and Fred Gluck)
– Author of Marketing Saves the World (published by FIRMSconsulting)
– Close friend of Marvin Bower (the father of management consulting)

It is nearly impossible to find you a more impressive co-author.

Bill Matassoni is a known quantity. Senior people seek out his counsel and ideas. They will seek out this book to read his thinking, and many will review the other chapters. Your thinking is going to literally be in the hands of powerful and influential leaders when you publish your chapter alongside Bill. If they leave the book on their desks or share it with colleagues, they will be sharing your work, which will be published alongside Bill’s.

Where else can you get that kind of senior exposure
in such a convenient way?

This is most likely a one-time opportunity. I am so glad we could make it possible for you.

You will forever be a co-author alongside one of McKinsey’s and BCG’s
most well-known partners, along with other outstanding leaders.

Bill graciously agreed to contribute a chapter to our upcoming co-authored project. I already interviewed Bill for his chapter and his chapter is nearly ready. It is focused on remarkable leaders Bill worked with along his career journey and what made each of those leaders remarkable.

Can you imagine the network of influential people who will want to read Bill’s thoughts and will, therefore, see your work? Without this opportunity, can you imagine what it would take to gain that access? That is priceless access. You will forever be associated with one of the most influential strategy thinkers in the world.

This is your chance for an elevator pitch in front of American business titans.
Only, instead of 2-3 minutes, you have up to 30 pages
to share your ideas and experiences (even with exhibits if you so choose). 

In addition, you will be co-authoring a book with me and a curated group of StrategyTraining.com clients. This means:

• FC readers who like our books and want to get any publicly available book (as you know most of our books are only available within the Strategy Control Room, Advanced Level membership) will be reading your chapter.
• The networks of a curated group of outstanding clients taking part in this project will read your chapter.
• You can get a book you can be proud of and use as an asset for many years to come.
• You can get bestselling author status, which you can include on LinkedIn, in your resume, when you are presented as a speaker, etc. To accomplish this, we will market the book to become a #1 bestseller in at least one category on Amazon, at which point you will be granted bestselling author status for the rest of your life.

This is not one of those things that you can do next year or the year after it. We may never be able to offer this again. It’s a huge honor and opportunity to be in a book with Bill. The book will be focused on leadership, strategy, and delivering results.

Learn more about The Published Author program here.

1) Fill in your application here.
2) To complete your application, cover the participation fee:
– secure a discount by covering participation in full here
– or in installments via 6 payments over 6 months here
– or email the team to send you an enrollment form to cover the application fee
3) You can also use optional add-ons to get our help with mapping out your chapter to help you position your thought leadership in the best way. And you can get our help with writing your chapter while preserving your voice.

• Wordsmithing: want us to help you write a great chapter? Get a discount by paying in full. You can use it in 2 ways. Option 1: 1-hour call with me based on which we write ~20-30 pages for you based on an input from you, trying to preserve your voice. This saves you a lot of time. We will then provide the first draft of your chapter for you, which you can tweak and adjust as you wish. This can ensure your chapter captures what you want to share, but you don’t have to do all the work writing it out. Option 2: You and I have 1 hour call to figure out what to include in your chapter. You write your chapter and I will personally help you adjust it based on what I would have done in your situation if I was writing it. With this option, the wordsmithing add-on covers my time doing the call and personally helping you on your chapter.
• Strategy call with Kris to help you decide what to include in your chapter, given your objectives for your chapter (1 hour).

This is a book you can give to your prospective clients and know that it will build your brand.

We are starting to wrap up the enrollment for the co-authored book with Bill Matassoni. We already have enough authors to launch the book, but since all authors needed extra time to work on their chapters for this very important upcoming book and since it is likely one-time opportunity for our community, there is still a chance for you to join.

Once the opportunity goes, it is gone forever.

Take care,
Kris Safarova

P.S. Our prior co-authored projects, Nine Leaders in Action and How Leaders Get Things Done, both became the #1 bestseller for some of the most competitive categories on Amazon (e.g. Strategy Management, Business Management). See some screenshots below.